Introduction

UNIMART, a unique shopping destination offering daily necessities and high-end imported products, sought to enhance its data processing and business intelligence (BI) capabilities. Collaborating with VS ONE WORLD, UNIMART implemented a staging server and Tableau for comprehensive business analysis.

Challenge

UNIMART faced challenges in obtaining:

• Real-Time Sales Status: Monitoring sales as they happen.
• Interactive Reporting: Accessible and interactive report generation.
• Customer 360 Analysis: Understanding customer behavior and preferences.

Solution

Business Intelligence and Analytics (By Expert One)

The solution devised by VS ONE WORLD included:

• Staging Server Setup: A dedicated server for data processing.
• Tableau Deployment: Utilizing Tableau for BI analysis, including:
  1. Real-time Sales Analysis
  2. Customer 360 Analysis
  3. Supplier Analysis
  4. Product Level Analysis
  5. Promotion Analysis

Impact on Retail Management and Customer Analysis (By Expert Two)

The implementation resulted in:

• Real-Time Sales Information: Enabling management to access sales reports on mobile devices.
• Enhanced Marketing Decisions: Empowering the branding team with customer data analysis.
• Improved Supply Chain Management: Allowing the supply chain team to analyze promotions and manage suppliers based on profitability.

Result

The collaboration with VS ONE WORLD led to a transformative analytics solution that optimized UNIMART’s operations across various domains. Real-time insights, customer understanding, and supplier management were significantly enhanced.

Conclusion

This case study illustrates the power of analytics in reshaping retail operations. From sales monitoring to customer engagement and supplier management, the solution provided by VS ONE WORLD has enabled UNIMART to make informed decisions and offer a superior shopping experience. It underscores the essential role that data and analytics play in the modern retail landscape.